Let’s Play for Pink!
Media Contact: Stephanie Hamburger
Executive Director Play For P.I.N.K firstname.lastname@example.org
Spread the word at #PFPKapalua, #BeTheEnd, @BCRFCure
Elite Travel International is helping the fight against breast cancer with the Play for P.I.N.K. Kapalua charity tennis and golf tournament on the island of Maui, Hawaii. Set for the weekend of October 9-12, 2015, the tournament will benefit the Breast Cancer Research Foundation (BCRF) with 20% of every room night booked via Elite Travel International at a hotel sponsor, including Montage Kapalua Bay, going toward the prevention and cure of breast cancer. Participants will be rewarded with an exciting line up of tennis, golf, spa and dining amidst by the beauty of Maui and the Pacific coast.
A unique luxury agency specializing in custom arrangements and the VIP treatment for high-end corporate and vacation travelers, Elite Travel International has created partnerships with top area restaurants and hotels. Corporate sponsors are on board to help the cause as well, such as Delta Air Lines, who will offer special fares to and from Maui for participants.
A Star-Studded Event
Play for P.I.N.K. Kapalua derives from the agency’s relationship with Play for P.I.N.K. (the acronym stands for Prevention, Immediate diagnosis, New technology, Knowledge), a grassroots organization dedicated to raising funds for BCRF through sports tournaments held across the country.
Luxury travel firm founder Stacy Small takes personal crusade to the island of Maui, rounding up local partners, including Montage Kapalua Bay, and creating an exciting line up of tennis, golf, spa, and dining for participant.
Participants can look forward to a full schedule of tournament events including a kickoff cocktail party on Friday evening; a culinary tour of Kapalua on Saturday; and a Hawaiian-style soiree at Montage Kapalua Bay on Sunday. Opened in spring 2014, the oceanfront, 24-acre, all-residence resort celebrates the aloha spirit of Hawaiian culture from architecture and local visual art, to inspired culinary and experiential offerings. Montage Kapalua Bay will create a special Spa Montage Kapalua Bay menu for the weekend, perfect for pre- or post-tournament relaxation.
Celebrities committed to bring their star power to Play for P.I.N.K. Kapalua include celebrated author, entrepreneur and social media influencer Madison Hildebrand, the original cast member on Bravo’s Million Dollar Listing; Ben Flajnik, once of ABC’s The Bachelor and The Bachelorette, now a Sonoma winemaker and founder of The Gentleman app; and Stefanie Michaels, a.k.a. @AdventureGirl, the creator of AdventureGirl.com and touted by Vanity Fair as “America’s Tweetheart.”
A Passion for Travel and the Fight Against Breast Cancer
Elite Travel International is the official travel agency for Play for P.I.N.K. Kapalua and all bookings will go through the agency in order to assure benefit to the charitable cause. The agency’s involvement is fired by the personal passion of founder Stacy Small, who recently lost her mother following an 18-year battle with the dread disease.
“I actually thought my mom was invincible and would beat the odds,” recalls Small, who created Elite Travel International in 2005 and chairs the tournament. “She did, for many years. But eventually there were no longer new drugs coming on line fast enough to stave off the growth of her metastasized stage IV breast cancer. This is what we desperately need to change, and why I dreamt up Play for P.I.N.K. Kapalua to benefit the Breast Cancer Research Foundation.”
As the sole beneficiary of Play for P.I.N.K, BCRF has received more $38.5 million from the organization’s fundraising sporting events since 1996 – including $4.5 million in 2014 alone. BCRF was founded by Evelyn H. Lauder in 1993 to fuel discoveries in tumor biology, genetics, prevention, treatment, survivorship and metastasis. It is one of the nation’s most fiscally responsible nonprofits, and the only breast cancer organization with an “A+” rating from CharityWatch.
There is certainly need for more funding: Globally, breast cancer represents one in four of all cancers in women, and since 2008 the incidence of breast cancer worldwide has increased by 20 percent and mortality by 14 percent. Participants in Play for P.I.N.K. Kapalua can further their own contribution to the fight against breast cancer by participating in the tournament as a “Shades of P.I.N.K.” sponsor and by donating any amount to support the efforts of Play for P.I.N.K. and BCRF. There will also be an online auction to raise further funding through the tournament.
For more information or to reserve participation in Play for P.I.N.K. Kapalua, please visit https://www.playforpink.org/kapalua.
Elite Travel International
Elite Travel International is a Virtuoso-affiliated, boutique luxury travel firm founded in 2005 by Stacy Small, the former Editorial Director of Elite Traveler Magazine and Virtuoso’s 2013 “Most Innovative Travel Advisor”. With affiliates worldwide from Los Angeles to London, Elite Travel International specializes in customized, hassle-free travel for today’s high-end traveler. For more information, call (310) 826-2939 or visit www.elitetravelinternational.com.
Montage Kapalua Bay
The 24-acre Montage Kapalua Bay is an intimate, 50 all-residence resort with 56 Montage branded residences for sale. Comfortable accommodations offer spacious living rooms, large private lanais, fully equipped kitchens, elegant master suites and luxurious bathrooms with designs that beautifully reflect the resort’s Hawaiian heritage. Overlooking the picturesque Kapalua Bay, guests are able to relax by the multi-tiered lagoon pool, which cascades down the center of the resort; or they can enjoy island-inspired cuisine in one of the resort’s restaurants or lounges. A 30,000 sq. ft. Spa Montage serving up Hawaiian treatments infused with indigenous ingredients is also available. For more information, please contact Montage Kapalua Bay at (808) 662-6600; or visit the resort’s website at www.montagehotels.com/kapaluabay