Own Your Pretty by Too Faced Cosmetics

toofaced

Own Your Pretty by Too Faced Cosmetics

Sephora in Beverly Hills is one of the places we like to drop into, to give us inspiration, find products worth talking about, even trying out options to see how we like them. Then we get to share what we have discovered with you. Every so often we find something spectacular in the beauty arena.

Enter, Too Faced—a beauty brand with a message of inspiration and an internal knowledge about what women want. Not to mention, their incredible range of products from Born This Way Foundation to lip colors and eye shadows.

Screen Shot 2016-03-03 at 11.06.23 AMPower couple Jerrod Blandino and Jeremy Johnson came together in the ‘90s, wanting to start a company that brought back unapologetic glamour and femininity.

Blandino became known as a beauty industry game-changer, inventing the world’s first glitter eye shadow, plumping gloss, and 24-hour crease-proof shadow primer, while Johnson grew the business. Their very first collection was snatched up by retailers like Sephora, Nordstrom and Fred Segal and was immediately featured in Vogue Magazine.

Their love of Paris gave them the inspiration to bring back “girliness” through the power of cosmetics and how it transforms and empowers those who wear it. They were inspired by classic movies, even Hawaiian spa experiences, that would help them create, then transition from boutique brand into a mega-brand.

Today, Too Faced is a leader in the beauty industry, creating innovative cruelty-free cosmetics that women love to wear.

Why we love them:

Too Faced was born at the makeup counter, helping women use makeup to realize their best selves. A solid line of beauty products that are cruelty-free, long lasting wear, and beautiful color palates.

Their Inspire-isms:

We inspire confidence. We start bold conversations. We listen compassionately. We encourage and guide makeup experimentation. We provide a safe place to get creative. We take the mystery out of makeup. We never intimidate. We know that beauty is personal. We know that women live lives, not trends. We help women have fun, play, and dream big.

Featured products:

Too Faced Hangover Replenishing Face Primer $32.00 US

Too Faced Better than Sex Mascara $23.00 US

Too Faced Shadow Insurance $20.00 US

Too Faced Natural Matte Eyes $36.00 US

Too Faced Natural Eyes (glimmer) $36.00

Where you can find them:

Toofaced.com

Sephora

Macy’s

Many online retailers

 

Photos: Two-faced/Adventure Girl

 

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