Phoenix Business Journal Says: Adventure Travel on the Rise!

Phoenix Business Journal Says: Adventure Travel on the Rise!

More Americans are looking to put the lazy days on the beach aside to find action on their vacations.

Nearly two out of three tour operators responding to a recent member survey by the U.S. Tour Operators Association said adventure travel is on the rise.

Results were mixed when it comes to “slow travel” – stay put vacations or tours taking more time to cover an area or visiting an area more in depth. The increased interest in active vacations was reflected in the types of packaged vacations being booked.

Independent arrangements where a tour operator custom designs separate elements into an individual package – scored the highest gain. More than 80 percent of respondents said this category experienced growth in 2007 compared with 2006. Independent tours came in second with 73 percent of respondents reporting gains, followed by escorted tours at 60 percent.

Source:Phoenix Business Journal

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