White House Tweetreach

About This Project

White House Tweetreach

Michaels has worked with the White House for two Presedential initiatives on Education. The first being #StudyAbroadBecause to help garner exposure for overseas educational programs. Within a 7 hour timespan during the event, Michaels hit over 12 million in exposure for this initiative.

Michaels was invited back to the White House in May 2015 to work with #StarttheSpark—Working with the President’s message to focus on lifting women and young entrepreneurs, and his call to action to invest in global emerging entrepreneurs leading up to his trip to the Global Entrepreneurship Summit in Kenya July 2015. The event was an hour long. Michaels pushed 31,407,149 million in exposure for this initiative.

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Case Study

Love From Turkey

Case Study