DOVE INITIATIVE

About This Project

DOVE INITIATIVE

When Dove came to Michaels’ to ask for help on their #SpeakBeautiful initiative in partnership with Twitter to help combat bullying online, Michaels jumped at the chance. In just one Twitter video she posted, she garnered with more than 18 million in exposure for their antibullying campaign.

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#Deepaklive

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#AGWyoming

Case Study