The US Open & Greg Norman
Last week kicked off to be such a fun one for me. I was invited to the US Open in Tacoma, Washington. Not only was I able to visit the pre-launch day of The Centurion Lounge pop-up lounge by American Express located near the 13th hole, (open to Platinum Card® and Centurion® Members attending the U.S. Open tournament), but inside this awesome space, was some really sweet perks.
Throughout the week, Card Members get to recharge inside the pop-up lounge (literally, there are charging stations for cell phones), learn fitness tips from professional golf trainer Sean Cochran, putting practice with a pro, a meet-and-greet with legendary golfers, and dine on hors d’oeuvres by Chef Cedric Vongerichten who is the LaGuardia Centurion Lounge Executive Chef.
The pop-up lounge is also a preview for card members, introducing guests of what’s to come from American Express lounges. The Centurion Studio, an extension of The Centurion Lounge, will open at the Seattle-Tacoma airport this summer.
Not only did I get my own “Adventure Girl” engraved golf bag tag, and “try” to putt with the golf expert, but one of Golf’s greats popped his head in to meet those of us visiting the lounge.
Hello Greg Norman, aka “Shark” Norman. At 60, he’s as charming and handsome as ever, with an insider knowledge of the game of course. I was able to sit next to him, (I know! NEXT TO HIM!) and hear the ins and outs of the challenges of the course, how the pars would inevitably change each day, and what newcomers might need to consider when walking the 10 plus miles from start to finish, and mentally, what it takes to win the tournament.
Of course I had to take a selfie with him! (pictured).
Other opportunities at the US Open for card holders are The Mind Game Studio, where sports psychologists and authors Dr. Bob Rotella and Dr. Gio Valiante teach fans how to improve their mental focus and golf game. The Trackman Swing Zone is a professional-grade swing analysis to challenge fans’ mental toughness on the course with staged distractions that mimic the ambient challenges the pros face. American Express enhances this analysis by allowing players to compare their swings.
Also, the Find Your Focus Photo gives fans a chance to capture and share a GIF of their swing and the words that inspire them to play their best. They can then post to their social networks.
The Guest Information Desk providing fans with information on PLAY9™ Day, July 29, promoted in partnership by the USGA and American Express, shares courses near them that welcome 9-hole play. American Express also provides guests with local small merchant guides to help tourists and locals alike discover and support restaurants and shops in the greater Seattle-Tacoma region.
A fan favorite is the Complimentary American Express CourseCast Radio for Card Members, which offers special earpieces featuring Sirius XM’s live broadcast of the Open are available to American Express Card Members throughout the tournament allowing fans to stay up-to-date with key moments of play anywhere on the course.
Photo credit: Tegra Stone Nuess