Virgin America and Twitter Charitable Campaign
VIRGIN AMERICA AND TWITTER TEAM UP FOR A “FLY FORWARD, GIVE BACK” 24-HOUR FARE SALE: $5 PER BOOKING TODAY DONATED TO CHARITABLE CAUSES
Fares from $39 – and Virgin America Will Donate $5 from Every Direct Booking to Education Causes
San Francisco – August 3, 2010 – Virgin America today teams up with Twitter to launch a 24-hour “Fly Forward, Give Back” Fare Sale. The airline is encouraging flyers across the nation to grab a seat and retweet, to help raise funds for educational causes. With sale fares as low as $39* and with Virgin America donating five dollars per booking** over the next 24 hours to education focused nonprofits: this deal is definitely “retweetable.” With industry-leading guest service, beautiful design and a host of innovative amenities, Virgin America has captured a list of industry best-in-class awards and has become a favorite among tech-forward flyers since launching service in 2007.
The “Fly Forward, Give Back” Twitter 24-hour fare sale is good for travel across Virgin America’s network between August 24, 2010-November 17, 2010. Tickets must be purchased between 7:00am PT on August 3, 2010 and 7:00am PT on August 4, 2010. Main Cabin fares start as low as $39* on short-hauls like Los Angeles (LAX)-San Francisco (SFO) and SFO-Las Vegas (LAS). Long haul fares start at $109* from New York (JFK)-LAX, Boston (BOS)-SFO and Washington Dulles (IAD)-LAX. Tickets are on sale today on the airline’s Web site (www.virginamerica.com) and at 1.877.FLY.VIRGIN (1.877.359.8474).***
Virgin America will donate five dollars for every direct booking** made in the “Fly Forward, Give Back” 24-Hour Twitter Fare Sale to education focused nonprofits. Virgin America will donate up to $50,000 today – and 100 percent of the donation will go to KIPP (Knowledge is Power Program) Classroom Projects on DonorsChoose.org. DonorsChoose.org is an online charity that makes it easy for anyone to help students. Virgin America is an ongoing supporter of the KIPP network, which operates free, open-enrollment, college-prep public schools in under-resourced communities. For more about KIPP, visit: www.kipp.org. For more on DonorsChoose.org, visit: www.donorschoose.org
Virgin America offers unrivalled value with low fares and innovative features like touch-screen seatback entertainment, power outlets, mood-lighting and custom-designed leather seating with a deeper, more comfortable pitch. In May 2009, Virgin America became the first airline to offer guests in-flight internet on every flight. Last month, the airline took the top honors for the third year running as “Best Domestic Airline” in the prestigious Travel + Leisure Annual World’s Best Awards readers’ survey. For more: www.twitter.com/virginamerica
Fly Forward, Give Back fares include:
Virgin America offers over 100 flights a day and flies to: San Francisco, Los Angeles, New York, Washington D.C., Seattle, Las Vegas, San Diego, Boston, Fort Lauderdale, Toronto and starting on October 6, 2010 – Orlando. Virgin America has flown more than nine million guests since its inaugural flights in August 2007.
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Media Contacts: Virgin America, Abby Lunardini (650) 533-7576 / email@example.com
EDITORS NOTE: Virgin America is a U.S.-controlled and operated airline and is an entirely separate company from Virgin Atlantic. Sir Richard Branson’s Virgin Group is a minority share investor in Virgin America.
About Virgin America: Headquartered in California and launched in August 2007, Virgin America is one of the fastest growing new U.S. airlines of all time and currently employs over 1600 people. Virgin America offers guests attractive fares and a host of innovative features aimed at reinventing air travel. The airline’s base of operations is San Francisco International Airport’s International Terminal. The airline’s new aircraft offer interactive in-flight entertainment systems and power outlets near every seat for electronic gear. Virgin America offers in-flight internet service on every flight and hosts the largest in-flight entertainment library in the North American skies via the touch-screen Red™ seatback platform. In addition to a 30-film library including Oscar winners, foreign language films and Hollywood blockbusters, Red features live TV, videogames, seat-to-seat chat, 3,000 MP3s, music videos, interactive Google maps and more. In just three years flying, Virgin America was named “Best Domestic Airline in the Condé Nast Traveler 2008 and 2009 Readers’ Choice Awards and “Best Domestic Airline” in Travel + Leisure’s 2008, 2009 and 2010 World’s Best Awards. For more: www.virginamerica.com
* Terms and Conditions: All Main Cabin fares are one-way and require a 14-day advance purchase. Tickets are non-refundable and non-transferable. Fare sale starts 7:00am PDT August 3, 2010. Tickets must be purchased by 7:00am PDT August 4, 2010. Travel must occur between August 24, 2010 and November 17, 2010. Quoted sale fares are valid for travel between August 24, 2010 and October 5, 2010 only. Higher sale fares exist for travel between October 6, 2010 and November 17, 2010. For travel August 24, 2010 to October 5, 2010 fares are not valid for travel on Fridays and Sundays. For travel October 6, 2010 to November, 17 2010 fares are not valid for travel on Mondays, Fridays, and Sundays. Service to/from Orlando (MCO) begins on October 6, 2010. Seats are limited, subject to availability, and may not be available on all flights. Flights may not operate daily during off-peak periods. Changes or cancellations can be made for a $75 fee if changes are made on Virgin America’s website (www.virginamerica.com) or a $100 fee through all other channels, including the call center and at the airport, plus any increase in fare, if applicable. Changes or cancellations of a booking made with Elevate Points will be subject to a $75 redeposit fee. Guests who no-show without a change or cancel prior to the scheduled departure time will forfeit the amount of this fare. In addition, any future flights booked in the same reservation will also be canceled and the fare will be forfeited. Tickets purchased from Virgin America through our reservation call center will cost an additional $15 per guest per itinerary. Any added cost associated with purchasing tickets from Virgin America through our reservation call center will be non-refundable. Fares do not include Passenger Facility Charges of up to $9 each way, September 11th Security Fees of up to $5 each way and a Federal Segment Tax of $3.70 per domestic segment. A segment is a takeoff and landing. Fares will not be honored retroactively or in exchange for any wholly or partially used ticket. Fares, routes, fees and schedules are subject to change without notice. Virgin America will accept one (1) piece of checked baggage up to 70 pounds for $25 for each ticketed guest. The fee per guest for each additional checked bag up to 50 pounds from the second (2) to the tenth (10) is $25. Additional fees apply to baggage exceeding these weight limitations, and other baggage restrictions may apply.
** Virgin America will donate $5 per booking to Twitter’s charitable nonprofit partners (up to a total of 10,000 bookings – with total donation amount not to exceed $50,000) for fares booked from August 3, 2010 at 7:00am PT-August 4, 2010 at 7:00am PT made directly with Virgin America (through its Web site or Call Center). A booking is a reservation for a guest, either one-way or round-trip, to travel on a single journey.
***Any guest calling within the United States has access to a complimentary telecommunication relay service by dialing 711. For more information, go to: http://www.nidcd.nih.gov/health/hearing/telecomm.asp